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accessRights:"restricted"
~person:"Hanum, Yuhilza"
~subject:"Brand management"
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Hanum, Yuhilza
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International journal of business excellence : IJBEX
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Determinant and the consequence of advertising scepticism : a case of popular brand of instant noodle
Siringoringo, Hotniar
;
Hanum, Yuhilza
;
Sudaryanto
- In:
International journal of business excellence : IJBEX
29
(
2023
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10014294170
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