//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~person:"Maseeh, Haroon Iqbal"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SMS advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Internet marketing
2
Mobile Business
2
Mobile Marketing
2
Mobile business
2
Mobile communications
2
Mobile marketing
2
Mobilkommunikation
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Consumer behaviour
1
Digital mobile advertising
1
Digitalisierung
1
Digitization
1
Japan
1
Konsumentenverhalten
1
MASEM
1
Meta-Analyse
1
Meta-analysis
1
Mobile advertising
1
Mobile phone
1
Mobiltelefon
1
Path-analysis
1
customer motivation
1
customer perception
1
mobile marketing
1
pitching research
1
purchase intention
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Maseeh, Haroon Iqbal
Theobald, Axel
5
Dwivedi, Yogesh Kumar
4
Luo, Xueming
4
Sajad Rezaei
4
Shankar, Venkatesh
4
Cui, Xuebin
3
Fang, Zheng
3
Ghose, Anindya
3
Katona, Zsolt
3
Shareef, Mahmud Akhter
3
Spann, Martin
3
Telli Yamamoto, Gonca
3
Alan, Sule
2
Altpeter, Marco
2
Andrews, Michelle
2
Arnita, Devi
2
Avis, Mark
2
Baek, Tae Hyun
2
Bauer, Hans H.
2
Bliemel, Friedhelm
2
Brandt, Tobias
2
Chiaudano, Valentina
2
Dix, Steve
2
Dreyer, Marcus
2
Fassott, Georg
2
Fong, Nathan M.
2
Fulgoni, Gian M.
2
Gordon, Brett R.
2
Heinemann, Gerrit
2
Hughes, Andrew
2
Högberg, Johan
2
Jamieson, Kyle
2
Jerath, Kinshuk
2
Karlan, Dean
2
Krafft, Manfred
2
Kumar, Vikas
2
Kumar, Vinod
2
Lipsman, Andrew
2
Liu, Yinyuan
2
more ...
less ...
Published in...
All
Journal of accounting & management information systems : JAMIS
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
2
Digital mobile advertising : a pitching research letter
Maseeh, Haroon Iqbal
- In:
Journal of accounting & management information systems …
18
(
2019
)
4
,
pp. 640-646
Persistent link: https://www.econbiz.de/10012139272
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->