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accessRights:"restricted"
~person:"McLaughlin, Caitlin"
~subject:"Markenführung"
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Markenführung
Brand management
6
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5
Beziehungsmarketing
4
Customer satisfaction
4
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Brand community engagement
2
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Partial least squares
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Brand
1
Brand communities
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Brand community membership
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Co-creation
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Customer retention
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Leistungsmotivation
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Lieferantenmanagement
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Marketing theory
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McLaughlin, Caitlin
Gázquez-Abad, Juan Carlos
10
Ko, Eunju
10
Loureiro, Sandra Maria Correia
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
7
Dwivedi, Yogesh Kumar
6
Filieri, Raffaele
6
Hajli, Nick
6
Harrigan, Paul
6
Haverila, Kai
6
Khan, Imran
6
Ozuem, Wilson
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Rahman, Zillur
6
Sreejesh, S.
6
Vashisht, Devika
6
Cova, Bernard
5
Kreutzer, Ralf T.
5
Kumar, Jitender
5
Pauwels, Koen
5
Verlegh, Peeter
5
Asada, Akira
4
Aslam, Wajeeha
4
Bang, Nguyen
4
Bernritter, Stefan F.
4
Bilro, Ricardo Godinho
4
Bredikhina, Nataliya
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Chen, Huan
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Chen, Qimei
4
Cheung, Man Lai
4
Dessart, Laurence
4
Fatma, Mobin
4
Guerreiro, João Pedro Silva Martins
4
Guzman, Francisco
4
Haverila, Matti
4
Hayes, Jameson L.
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Hollebeek, Linda D.
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Ibrahim, Blend
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Journal of marketing analytics : JMA
2
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
1
Journal of internet commerce
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
3
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
4
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
5
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
6
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
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