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accessRights:"restricted"
~subject:"Advertising"
~subject:"mobile advertising"
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Advertising
mobile advertising
Mobile Marketing
210
Mobile marketing
210
Online-Marketing
120
Internet marketing
111
Consumer behaviour
107
Konsumentenverhalten
107
Mobile communications
99
Mobilkommunikation
99
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66
Advertising effects
65
Mobile Business
65
Mobile business
65
Werbewirkung
65
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39
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39
Mobile Anwendung
37
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mobile marketing
23
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21
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Katona, Zsolt
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International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
BestMasters
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International journal of advertising : the review of marketing communications
2
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Journal of strategic marketing
2
Springer eBook Collection / Business and Economics
2
Young consumers : insight and ideas for responsible marketers
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Application of gaming in new media marketing
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Corporate communications : an international journal
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European journal of marketing
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International journal of business and economics research : IJBER
1
International journal of business innovation and research : IJBIR
1
International journal of electronic business : IJEB
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International journal of electronic commerce : IJEC
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of Indian business research
1
Journal of accounting & management information systems : JAMIS
1
Journal of advertising
1
Journal of business-to-business marketing
1
Journal of financial services marketing
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
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1
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
2
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
3
Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking
Hui Shan Lom
;
Thoo Ai Chin
;
Lim, Weng Marc
;
Kian Yeik Koay
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502
Saved in:
4
It's all about timing : captive targeting through mobile ads
Hong, Jinpyo
;
Im, Il
;
Park, Sungjun
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 242-261
Persistent link: https://www.econbiz.de/10014575237
Saved in:
5
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
6
Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Keshanian, Kimia
;
Ramasubbu, Narayan
;
Dutta, Kaushik
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2438-2454
Persistent link: https://www.econbiz.de/10014328691
Saved in:
7
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
8
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
9
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
10
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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