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~subject:"Brand image"
~subject:"Video games"
~type:"article"
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Search: subject_exact:"PC-game"
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Brand image
Video games
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123
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Sreejesh, S.
7
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6
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4
Ghosh, Tathagata
3
Ward, Michael R.
3
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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ECONIS (ZBW)
66
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1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
4
Millennial football fan participation : the influence of football video games on play and engagement
Butcher, Luke
;
Bryant, Mark
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 443-463
Persistent link: https://www.econbiz.de/10014524873
Saved in:
5
Esports, video gaming and their fuzziness : a conceptualization and categorization
Zoeten, Max Hendrik de
;
Könecke, Thomas
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10014451224
Saved in:
6
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
9
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
10
Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?
Ali Hussain
;
Muhammad Farrukh Abid
;
Shamim, Amjad
;
Ding …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235373
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