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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Online retailing
316
Online-Handel
316
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106
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106
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52
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Emotional, sensory, and social dimensions of consumer buying behavior
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
AI impacts in digital consumer behavior
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Contemporary issues in digital marketing
2
Handbook of research on digital transformation management and tools
2
Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
2
Marketing in a digital world
2
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
2
Omnichannel approach to co-creating customer experiences through metaverse platforms
2
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
2
Perspectives in marketing, innovation and strategy
2
Psychological and behavioral examinations in cyber security
2
Selected Papers from the 10th International Conference on E-Business and Applications 2024
2
Strategies and tools for managing connected consumers
2
Sustainable marketing, branding, and reputation management : strategies for a greener future
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
AI-driven marketing research and data analytics
1
Approaches to corporate social responsibility : knowledge, values, and actions
1
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Channel strategies and marketing mix in a connected world
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Contemporary challenges in social science management : skills gaps and shortages in the labour market
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Developing digital marketing : relationship perspectives
1
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Digital innovations for customer engagement, management, and organizational improvement
1
E-retailing challenges and opportunities in the global marketplace
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Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
Economic growth in the European Union : analyzing SME and investment policies
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Ethics, social responsibility and sustainability in marketing
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Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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2
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
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3
TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing
Nag, Diotima
;
Mandal, Unmesh
- In:
AI-driven marketing research and data analytics
,
(pp. 342-359)
.
2024
Persistent link: https://www.econbiz.de/10014559106
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Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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5
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
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6
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
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7
Online shopping motivation in COVID- 19 times : a study in West Bengal
Haque, Umama Nasrin
;
Mazumder, Rabin
- In:
Perspectives in marketing, innovation and strategy
,
(pp. 50-59)
.
2023
Persistent link: https://www.econbiz.de/10014520722
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8
Effect of online shopping due to Covid-19 on the survival of the flea market vendors in Kolkata
Maity, Suchismita
- In:
Perspectives in marketing, innovation and strategy
,
(pp. 91-100)
.
2023
Persistent link: https://www.econbiz.de/10014520734
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9
CSR transparency in online fashion retail and its impact on consumers' perceived value
Szőcs, Ilona
;
Schubert, Hannah
- In:
Approaches to corporate social responsibility : …
,
(pp. 108-125)
.
2023
Persistent link: https://www.econbiz.de/10014521407
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10
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
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