//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~subject:"Markenführung"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Internet
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Viral marketing
Social Web
8,361
Social web
8,361
Consumer behaviour
6,554
Konsumentenverhalten
6,549
Electronic Commerce
5,454
Online-Marketing
5,448
Internet marketing
5,380
E-commerce
5,257
Online retailing
4,346
Online-Handel
4,346
Internet
3,249
Relationship marketing
2,123
Beziehungsmarketing
2,122
Digitalisierung
1,944
Digitization
1,830
Digital platform
1,728
Digitale Plattform
1,724
Virales Marketing
1,649
Brand management
1,488
Theorie
1,413
Theory
1,408
Social media
1,319
Electronic money
1,219
Elektronisches Geld
1,219
Welt
1,200
World
1,199
Soziales Netzwerk
1,082
Innovation
1,081
Informationstechnik
1,072
Customer satisfaction
1,055
Social network
1,054
Kundenzufriedenheit
1,053
Werbewirkung
1,033
Advertising effects
1,030
Information technology
1,026
Einzelhandel
1,005
Retail trade
996
Advertising
970
more ...
less ...
Online availability
All
Undetermined
Free
887
Type of publication
All
Article
2,819
Book / Working Paper
164
Type of publication (narrower categories)
All
Article in journal
2,681
Aufsatz in Zeitschrift
2,681
Aufsatz im Buch
139
Book section
139
Hochschulschrift
30
Conference paper
25
Konferenzbeitrag
25
Aufsatzsammlung
20
Konferenzschrift
18
Arbeitspapier
8
Collection of articles of several authors
8
Graue Literatur
8
Non-commercial literature
8
Sammelwerk
8
Working Paper
8
Case study
7
Fallstudie
7
Thesis
6
Conference proceedings
2
Amtsdruckschrift
1
Government document
1
Interview
1
Lehrbuch
1
more ...
less ...
Language
All
English
2,920
German
62
Undetermined
1
Author
All
Law, Chun Hung Roberts
15
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Dwivedi, Yogesh Kumar
12
Rita, Paulo
12
Ko, Eunju
11
Martínez-López, Francisco J.
11
Gázquez-Abad, Juan Carlos
10
Okumus, Fevzi
10
Karjaluoto, Heikki
9
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Kim, Jong Min
8
Kunkel, Thilo
8
Rana, Nripendra P.
8
Sreejesh, S.
8
Veloutsou, Cleopatra
8
Bilgihan, Anil
7
Harrigan, Paul
7
Mariani, Marcello M.
7
Ozuem, Wilson
7
Ruiz Mafe, Carla
7
Schweidel, David A.
7
Tan, Yong
7
Verlegh, Peeter
7
Wu, Luorong
7
Xie, Karen L.
7
Adeola, Ogechi
6
Akram, Umair
6
Bernritter, Stefan F.
6
Fan, Weiguo
6
Guerreiro, João Pedro Silva Martins
6
Haverila, Kai
6
Khan, Imran
6
Kumar, Jitender
6
Lee, Seonjeong
6
Li, Hengyun
6
Liang, Sai
6
Mattila, Anna S.
6
McLaughlin, Caitlin
6
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
13
Deutscher Dialogmarketing Verband
4
IGI Global
3
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
OECD
1
Springer Gabler <Firma>
1
Universität Bremen
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
208
Journal of retailing and consumer services
130
International journal of internet marketing and advertising : IJIMA
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
The journal of product & brand management
58
International journal of hospitality management
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Tourism management : research, policies, practice
50
International journal of advertising : the review of marketing communications
49
Journal of marketing communications
49
SpringerLink / Bücher
49
The journal of brand management : an international journal
45
Information systems research : ISR
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of promotion management : innovations in planning and applied research
40
Journal of internet commerce
39
International journal of contemporary hospitality management
33
Electronic commerce research
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Technological forecasting & social change : an international journal
29
Journal of management information systems : JMIS
27
Psychology & marketing
26
Springer eBook Collection
26
Journal of hospitality marketing & management
25
Journal of marketing
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Asia Pacific journal of marketing and logistics
24
International journal of advertising : the quarterly review of marketing communications
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Marketing intelligence & planning
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Innovatives Markenmanagement
20
International journal of consumer studies
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of electronic marketing and retailing : IJEMR
19
European journal of marketing
18
Journal of fashion marketing and management
18
International journal of technology marketing : IJTMkt
17
Journal of marketing management : MM
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
more ...
less ...
Source
All
ECONIS (ZBW)
2,982
RePEc
1
Showing
1
-
10
of
2,983
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
3
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
4
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
5
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
6
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
7
Consumer attitudes and purchase intentions towards
internet
celebrity self-brands : an integrated view of congruence, brand authenticity and
internet
celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
8
From star rating to sentiment rating : using textual content of online reviews to develop more effective reputation systems for peer-to-peer accommodation platforms
Zolbanin, Hamed M.
;
Wynn, Donald
- In:
Journal of business analytics
6
(
2023
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10014251110
Saved in:
9
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
10
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->