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~subject:"Markenführung"
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Search: subject_exact:"Virtuelle Umgebung"
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Markenführung
Virtuelle Realität
813
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801
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245
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245
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242
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241
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130
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Journal of business research : JBR
9
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5
International journal of retail and distribution management
2
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2
Journal of promotion management : innovations in planning and applied research
2
Business horizons
1
Cultural marketing and metaverse for consumer engagements
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of internet marketing and advertising : IJIMA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
1
Marketing und Innovation in disruptiven Zeiten
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Omnichannel approach to co-creating customer experiences through metaverse platforms
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
4
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
5
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
Saved in:
6
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
7
Virtual brand experience in digital reality advertising : conceptualization and measurement
Lee, Heejun
;
Cho, Chang-Hoan
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 300-313
Persistent link: https://www.econbiz.de/10014251284
Saved in:
8
A globetrotter to the future of marketing : metaverse
Reepu, Reepu
;
Taneja, Sanjay
;
Özen, Ercan
;
Amandeep Singh
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014287108
Saved in:
9
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
10
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
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