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accessRights:"restricted"
~subject:"Mobilkommunikation"
~subject:"Video game"
~type:"article"
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Search: subject_exact:"PC-game"
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Mobilkommunikation
Video game
Computerspiel
422
Consumer behaviour
150
Konsumentenverhalten
150
Game theory
123
Spieltheorie
123
Internet marketing
74
Online-Marketing
74
Social Web
71
Social web
71
Advertising effects
50
Werbewirkung
50
Experiment
48
Brand management
43
Markenführung
43
Advertising
35
Brand image
35
Markenimage
35
Werbung
35
Video games
33
Virtual reality
31
Virtuelle Realität
31
Gamification
29
Innovation
25
Beziehungsmarketing
22
Online retailing
22
Online-Handel
22
Relationship marketing
22
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19
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19
Children
18
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18
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18
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18
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18
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18
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17
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17
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367
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55
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2
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Sreejesh, S.
7
Vashisht, Devika
6
Harviainen, J. Tuomas
5
Dwivedi, Yogesh Kumar
4
Ghosh, Tathagata
4
Kim, Sang Jin
4
Ponnet, Koen
4
Vanwesenbeeck, Ini
4
Walrave, Michel
4
Ward, Michael R.
4
Allal-Chérif, Oihab
3
Choi, Jeonghye
3
Evans, Nathaniel J.
3
Hennig-Thurau, Thorsten
3
Houston, Mark B.
3
Hwang, Yongjin
3
Kim, Kyung Hoon
3
Ko, Yong Jae
3
Russell-Bennett, Rebekah
3
Yoo, Byungjoon
3
Abrate, Graziano
2
Buhalis, Dimitrios
2
Butcher, Luke
2
Cauberghe, Veroline
2
Cheng, Zhang
2
Choi, Yung Kyun
2
Chovancová, Miloslava
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
Ding Hooi Ting
2
Drennan, Judy
2
Dwyer, Brendan
2
Engelstätter, Benjamin
2
Freitas, Bruno Duarte Abreu
2
Garry, Tony
2
Goli, Mahendar
2
Guo, Xiaolong
2
Hammedi, Wafa
2
Hamouti, Rhizlane
2
Hao, Lin
2
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Journal of business research : JBR
21
Technological forecasting & social change : an international journal
15
Journal of consumer behaviour : an international research review
11
Transforming gaming and computer simulation technologies across industries
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing and consumer services
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Young consumers : insight and ideas for responsible marketers
7
Journal of marketing communications
6
Application of gaming in new media marketing
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Information systems research : ISR
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of sports marketing & sponsorship
5
Journal of promotion management : innovations in planning and applied research
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European Sport management quarterly : ESMQ
4
International journal on media management : JMM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management information systems : JMIS
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
International journal of innovation management
3
International journal of production economics
3
Journal of cultural economics
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
Business horizons
2
Contemporary trends in innovative marketing strategies
2
Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
2
Electronic markets : the international journal on networked business
2
European journal of marketing
2
Exploring the rise of fandom in contemporary consumer culture
2
Industrial and corporate change
2
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ECONIS (ZBW)
422
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1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
4
Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being...
Suryavanshi, A. K. S.
;
Thomas, Sujo
;
Trivedi, Twinkle
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014450575
Saved in:
7
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
8
Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
Saved in:
9
Perceived soccer literacy : a construct linking soccer video games play to soccer engagement
Kim, Jeeyoon
;
Jang, Bong Gee
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 66-80
Persistent link: https://www.econbiz.de/10014519145
Saved in:
10
Millennial football fan participation : the influence of football video games on play and engagement
Butcher, Luke
;
Bryant, Mark
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 443-463
Persistent link: https://www.econbiz.de/10014524873
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