Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being and flow experience
A. K. S. Suryavanshi, Sujo Thomas, Twinkle Trivedi, Ritesh Patel, Viral Bhatt
| Year of publication: |
2024
|
|---|---|
| Authors: | Suryavanshi, A. K. S. ; Thomas, Sujo ; Trivedi, Twinkle ; Patel, Ritesh ; Bhatt, Viral |
| Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 29.2024, 1, Art.-No. e1819, p. 1-14
|
| Subject: | and fantasy sports gaming | flow experience | philanthropic actions | repeat intention to donate | user loyalty | well-being | Sport | Sports | Fundraising | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Wohltätigkeit | Charity | Experiment | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1819 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450575