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accessRights:"restricted"
~subject:"Sales promotion"
~type_genre:"Article in journal"
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
Verkaufsförderung
477
Consumer behaviour
312
Konsumentenverhalten
312
Preismanagement
134
Pricing strategy
134
Einzelhandel
100
Retail trade
100
Online retailing
63
Online-Handel
63
Internet marketing
54
Online-Marketing
54
Advertising effects
53
Werbewirkung
53
Beziehungsmarketing
51
Relationship marketing
51
Rabatt
48
Rebate
48
Advertising
45
Theorie
45
Theory
45
Werbung
44
Marketing management
40
Marketingmanagement
40
Low-cost strategy
38
Niedrigpreisstrategie
38
Brand management
37
Markenführung
37
Selling
36
Verkauf
36
E-commerce
34
Electronic Commerce
34
Kundenbindungsprogramm
34
Loyalty program
34
Salespeople
28
Verkaufspersonal
28
promotion
24
USA
23
United States
23
Viral marketing
23
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57
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Article
476
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1
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Article in journal
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477
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16
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16
Graue Literatur
8
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8
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7
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English
473
German
4
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Bogomolova, Svetlana
4
Gázquez-Abad, Juan Carlos
4
Johnson, Jeff S.
4
Kukar-Kinney, Monika
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sinha, Somesh Kumar
4
Sinitsyn, Maxim
4
Sivakumaran, Bharadhwaj
4
Bagchi, Rajesh
3
Bijmolt, Tammo H. A.
3
Breugelmans, Els
3
Cheng, T. C. E.
3
Dewani, Prem Prakash
3
Grewal, Dhruv
3
Malshe, Avinash
3
Quach, Sara
3
Santini, Fernando de Oliveira
3
Tan, Pei Jie
3
Verma, Priyanka
3
Wali, O. P.
3
Xia, Lan
3
Agrawal, Anil Kumar
2
Alavi, Sascha
2
Avdulaj, Jonida
2
Behl, Abhishek
2
Bertini, Marco
2
Bhatt, Siddharth Harshkant
2
Cai, Fengyan
2
Cao, Zike
2
Carlson, Jeffrey R.
2
Chang, Kuei-Feng
2
Chen, Chen-Ju
2
Chen, Pingping
2
Cheng, Andong
2
Chirra, Sricharan
2
Chong, Alain Yee Loong
2
Cohen, Justin
2
Cohen-Hillel, Tamar
2
Corsi, Armando
2
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Journal of retailing and consumer services
43
Journal of business research : JBR
26
Journal of retailing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
9
International journal of hospitality management
7
International journal of production research
7
Journal of promotion management : JPM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer behaviour : an international research review
5
Journal of marketing research
5
Journal of revenue and pricing management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of production economics
4
Journal of business-to-business marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Psychology & marketing
4
Service business
4
The international review of retail, distribution and consumer research
4
The journal of consumer marketing
4
Australasian marketing journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
Inventi impact: retailing & consumer services
3
Journal of agricultural & food industrial organization
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
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ECONIS (ZBW)
477
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91
Optimal promotion planning for a product launch in the presence of word-of-mouth
Bigdellou, Saeide
;
Aslani, Shirin
;
Modarres, Mohammad
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209563
Saved in:
92
A percentage-off discount versus free surcharge : the impact of promotion type on hotel consumers' responses
Lim, SangGon
;
Ok, Chihyung
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013271595
Saved in:
93
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
94
Price leadership with promotions
Sinitsyn, Maxim
- In:
International journal of industrial organization
82
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271942
Saved in:
95
Promotions of online reviews from a channel perspective
Yang, Wenjuan
;
Zhang, Jiantong
;
Yan, Hong
- In:
Transportation research / E : an international journal
161
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013275937
Saved in:
96
How regulatory focus affects perceptions of online limited-time promotions
Song, Lei
- In:
International journal of market research
64
(
2022
)
4
,
pp. 443-450
Persistent link: https://www.econbiz.de/10013257997
Saved in:
97
The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.
;
Malshe, Avinash
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
Saved in:
98
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
99
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
100
The influence of non-transactional fan engagement on merchandise consumption
Huettermann, Marcel
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013198833
Saved in:
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