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accessRights:"restricted"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Cruise business development : safety, product design and human capital
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Services marketing cases in emerging markets : an asian perspective
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Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
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2
E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
;
Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430666
Saved in:
3
Cruise customer loyalty improvement with social media
Heinze, Imke
;
Guhr, Nadine
;
Breitner, Michael H.
- In:
Cruise business development : safety, product design …
,
(pp. 157-174)
.
2016
Persistent link: https://www.econbiz.de/10011474263
Saved in:
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