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~subject:"Zielgruppe"
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Search: subject_exact:"Low-income households"
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Zielgruppe
Low income
467
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467
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107
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86
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ECONIS (ZBW)
28
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1
Bottom of the Pyramid (BOP) younger consumers' perspective of service industries : a qualitative exploration of Nigeria
Savas-Hall, Selen
;
Hall, Justin R.
;
Gresham, George
- In:
Journal of African business
24
(
2023
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10014372893
Saved in:
2
Co-creating community-led frugal innovation : an adapted Quadruple Helix?
Bhattacharjya, Bibhuti Ranjan
;
Bhaduri, Saradindu
; …
- In:
Technovation : the international journal of …
124
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014486615
Saved in:
3
Driving social impact at the bottom of the Pyramid through the internet-of-things enabled frugal innovations
Park, Sukyung
;
Rosca, Eugenia
;
Agarwal, Nivedita
- In:
Technovation : the international journal of …
118
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014249398
Saved in:
4
Marketing at the bottom of the pyramid : literature review and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
Saved in:
5
Germinating seeds in dry soil : examining the process of frugal innovation in micro- and small-enterprises at the base of the pyramid
Borchardt, Miriam
;
Chiappetta Jabbour, Charbel José
; …
- In:
European business review
34
(
2022
)
3
,
pp. 297-320
Persistent link: https://www.econbiz.de/10013412200
Saved in:
6
Segmenting the bottom of the pyramid consumers : theoretical approach
Singh, Devinder Pal
;
Paul, Justin
;
Sharma, Pooja
- In:
International journal of market research
64
(
2022
)
3
,
pp. 397-419
Persistent link: https://www.econbiz.de/10013257993
Saved in:
7
Rethinking the bottom of the pyramid : towards a new marketing mix
Purohit, Sonal
;
Paul, Justin
;
Mishra, Rikee
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430641
Saved in:
8
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
Saved in:
9
How does value co-creation transform quality of life at the bottom of the pyramid?
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, Md Afnan
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 962-992
Persistent link: https://www.econbiz.de/10012607864
Saved in:
10
Marketing at the bottom of the pyramid : overcoming the challenges through MICMAC analysis
Sharma, Sangeeta
;
Bumb, Arpan
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 292-307
Persistent link: https://www.econbiz.de/10012650605
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