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~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Semiotics
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ECONIS (ZBW)
69
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1
Mobilizing a nation : persuasive appeals in Vietnamese war posters
Nguyen, Hieu P.
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 129-153
Persistent link: https://www.econbiz.de/10014294173
Saved in:
2
The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
Saved in:
3
What makes modern Britain laugh? : how semiotics helped the BBC bridge the Humor Gap
Arning, Chris
- In:
International journal of market research
63
(
2021
)
3
,
pp. 275-299
Persistent link: https://www.econbiz.de/10012521382
Saved in:
4
CSR communication research : a theoretical-cum-methodological perspective from semiotics
Yekini, Kemi C.
;
Omoteso, Kamil
;
Adegbite, Emmanuel
- In:
Business & society
60
(
2021
)
4
,
pp. 876-908
Persistent link: https://www.econbiz.de/10012485848
Saved in:
5
Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
6
Is the representation of beneficiaries by international nongovernmental organizations (INGOs) still pornographic?
Bhati, Abhishek Singh
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438732
Saved in:
7
Organizational semiotics : multimodal perspectives on organization studies
Ravelli, Louise J.
(
ed.
);
Leeuwen, Theo van
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014470072
Saved in:
8
A figure is worth a thousand words : the role of visualization in paradox theorizing
Pradies, Camille
;
Berti, Marco
;
Cunha, Miguel Pina e
; …
- In:
Organization studies : an international …
44
(
2023
)
8
,
pp. 1231-1257
Persistent link: https://www.econbiz.de/10014325669
Saved in:
9
Does "chicken soup for the soul" on the product packaging work? : the mediating role of perceived warmth and self-brand connection
Ma, Jianan
;
Li, Fangxuan
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239849
Saved in:
10
A paradigm change : aesthetics in the management of organisations
Sastre, Raquel
;
Yela Aránega, Alba
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229120
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