Does "chicken soup for the soul" on the product packaging work? : the mediating role of perceived warmth and self-brand connection
Jianan Ma, Fangxuan (Sam) Li
| Year of publication: |
2023
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|---|---|
| Authors: | Ma, Jianan ; Li, Fangxuan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-12
|
| Subject: | Chicken soup for the soul | Product packaging | Semiotics | Perceived warmth | Self-brand connection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014239849