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~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Semiotics"
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Semiotics
52
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39
semiotics
27
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24
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24
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15
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11
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2
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1
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Journal of retailing and consumer services
4
Tourism management : research, policies, practice
4
International journal of market research
3
International journal of retail & distribution management
3
Research in consumer behavior
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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2
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2
Organization : the interdisciplinary journal of organization, theory and society
2
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1
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1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
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Handbook of research on business model innovation through disruption and digitalization
1
Innovative perspectives on corporate communication in the global world
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
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1
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1
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1
Journal of consumer behaviour : an international research review
1
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1
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Journal of sport management : the official journal of the North American Society of Sport Management
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Latin American business review
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Long range planning : LRP ; international journal of strategic management
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ECONIS (ZBW)
66
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11
Beyond the business model canvas universe : a critical exploration of the BMC language
Nybye, Nicolai
;
Ellborg, Katarina
- In:
Handbook of research on business model innovation …
,
(pp. 22-41)
.
2023
Persistent link: https://www.econbiz.de/10014281783
Saved in:
12
Recovering the divide : a review of the big data analytics-strategy relationship
Talaoui, Yassine
;
Kohtamäki, Marko
;
Ranta, Mikko
; …
- In:
Long range planning : LRP ; international journal of …
56
(
2023
)
2
,
pp. 1-40
Persistent link: https://www.econbiz.de/10014282090
Saved in:
13
An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
14
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima
;
Misra, Richa
;
Singh, Deepak
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
Saved in:
15
Nostalgia in Brazilian mass media advertising : a semiotic perspective
Pessôa, Luís Alexandre Grubits de Paula
;
Costa, …
- In:
Latin American business review
21
(
2020
)
3
,
pp. 279-306
Persistent link: https://www.econbiz.de/10012258482
Saved in:
16
Semiotic fieldwork on chaordic tourism destination image management in Seoul during COVID-19
Hunter, William Cannon
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366068
Saved in:
17
Constructing identity in space and place : semiotic and discourse analyses of museum tourism
Zou, Yongguang
;
Xiao, Honggen
;
Yang, Yong
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366109
Saved in:
18
Understanding role of fonts in linking brand identity to brand perception
Singla, Vikas
;
Sharma, Nidhi
- In:
Corporate reputation review
25
(
2022
)
4
,
pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
Saved in:
19
Root-cause analysis of process-data quality problems
Andrews, Robert
;
Emamjome, Fahame
;
Ter Hofstede, Arthur
; …
- In:
Journal of business analytics
5
(
2022
)
1
,
pp. 51-75
Persistent link: https://www.econbiz.de/10013270531
Saved in:
20
Understanding the money-sign and how interpretation goes wrong
Matthews, Nicola R.
- In:
Journal of economic issues
56
(
2022
)
4
,
pp. 1040-1075
Persistent link: https://www.econbiz.de/10013539336
Saved in:
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