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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Emotional, sensory, and social dimensions of consumer buying behavior
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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ECONIS (ZBW)
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Factors influencing online investment adoption : a systematic review
Siti Aisyah Shari
;
Aisyah Abdul Rahman
;
Syajarul Imna …
- In:
Contemporary Issues in Finance, Investment and Banking …
,
(pp. 135-159)
.
2024
Persistent link: https://www.econbiz.de/10014456512
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2
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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3
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
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Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
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5
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
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6
Impact of visual hierarchy on user experience in e-commerce websites
Raghavendra, A. N.
;
Vijayakumar, G.
;
Thalari, Sanjeev Kumar
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 141-156)
.
2024
Persistent link: https://www.econbiz.de/10014519856
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7
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
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8
Case 6: Dealshare.In : disrupting the Indian E-Commerce
Misra, Ankita
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 79-96)
.
2024
Persistent link: https://www.econbiz.de/10014528102
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Food items moving from restaurants to online platforms in the developing gig economy : is it bliss?
Shanthi, K.
;
Suganya, V.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 49-59)
.
2024
Persistent link: https://www.econbiz.de/10014531491
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10
Ethical AI integration in marketing strategies for sustainable e-commerce fashion designing
Rana, Nirbhay
- In:
Contemporary management and global leadership for …
,
(pp. 218-233)
.
2024
Persistent link: https://www.econbiz.de/10014532604
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