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institution:"American Marketing Association"
~institution:"Verlag Dr. Kovač"
~isPartOf:"Marketing theory and applications"
~isPartOf:"Proceedings of the ... AMA annual marketing conference"
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Marketing management
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Verlag Dr. Kovač
Winter Educators' Conference <1990, Scottsdale, Ariz.>
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Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
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Winter Educators' Conference <1994, Saint Petersburg, Fla.>
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Marketing theory and applications
Proceedings of the ... AMA annual marketing conference
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1996 AMA Winter Educators' Conference
Blair, Edward
(
ed.
);
Kamakura, Wagner A.
(
contributor
)
-
Winter Educators' Conference <1996, Hilton Head Island, SC>
-
1996
Persistent link: https://www.econbiz.de/10013274863
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2
1995 AMA Winter Educators' Conference
Stewart, David W.
(
ed.
);
Vilcassim, Naufel
(
contributor
)
-
Winter Educators' Conference <1995, La Jolla, Calif.>
-
1995
Persistent link: https://www.econbiz.de/10013274830
Saved in:
3
1994 AMA Winter Educators' Conference
Park, C. Whan
(
ed.
);
Smith, Daniel C.
(
contributor
)
-
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
-
1994
Persistent link: https://www.econbiz.de/10013274808
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4
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
ed.
);
Jaworski, Bernard J.
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10013274791
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5
1992 AMA Winter Educators' Conference
Allen, Chris T.
(
ed.
);
Madden, Thomas Justin
(
contributor
); …
-
Winter Educators' Conference <1992, San Antonio, Tex.>
-
1992
Persistent link: https://www.econbiz.de/10013274785
Saved in:
6
1991 AMA Winter Educators' Conference
Childers, Terry L.
(
ed.
)
-
Winter Educators' Conference <1991, Orlando, Fla.>
-
1991
Persistent link: https://www.econbiz.de/10013274778
Saved in:
7
1990 AMA Winter Educators' Conference
Lichtenthal, David
(
ed.
);
Lichtenthal, J. David
(
contributor
)
-
Winter Educators' Conference <1990, Scottsdale, Ariz.>
-
1990
Persistent link: https://www.econbiz.de/10013274779
Saved in:
8
Marketing strategies for a tough environment
LaPlaca, Peter L.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10001477616
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