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institution:"Bundesverband Digitale Wirtschaft"
~institution:"Information Resources Management Association"
~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Advances in advertising research"
~type:"book"
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Advances in advertising research
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The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
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2016
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