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institution:"Bundesverband Digitale Wirtschaft"
~institution:"Information Resources Management Association"
~subject:"Electronic Commerce"
~subject:"Relationship marketing"
~subject:"Social Media"
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Electronic Commerce
Relationship marketing
Social Media
Online-Marketing
17
Internet marketing
15
Brand management
6
Markenführung
6
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Social Web
4
Social web
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Brand
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Welt
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Customer satisfaction
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2
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2
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1
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1
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1
Direct marketing
1
Direktmarketing
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E-commerce
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Geschäftsmodell
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Kulturelle Identität
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Markenpolitik
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Markentreue
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Online-Handel
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Bundesverband Digitale Wirtschaft
Information Resources Management Association
Springer Fachmedien Wiesbaden
27
IGI Global
13
American Marketing Association
4
National Bureau of Economic Research
4
Wiley-VCH
4
Springer-Verlag GmbH
3
Haufe-Lexware GmbH & Co. KG
2
MITP Verlags-GmbH & Co. KG
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
OECD
2
Rheinwerk Verlag
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bramann - Verlag und Beratung
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Fachverlag
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Duncker & Humblot
1
Edward Elgar Publishing
1
European Travel Commission
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
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ECONIS (ZBW)
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1
Digital marketing and consumer engagement ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011758597
Saved in:
2
Social media marketing ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011845538
Saved in:
3
Social media marketing ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011845541
Saved in:
4
Social media marketing : breakthroughs in research and practice
2018
"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"--
Persistent link: https://www.econbiz.de/10011791051
Saved in:
5
Interaktive Trends ... : Jahrbuch DMMA Onlinestar ; eine Gemeinschaftsproduktion von BVDW, MFG Baden-Württemberg, der Verlagsgruppe Ebner Ulm und ONEtoONE ; die offizielle Dokument...
Bundesverband Digitale Wirtschaft
-
Hamburg : J-und-S-Dialog-Medien
-
2005/06(2005) - 2010/11(2010)
Persistent link: https://www.econbiz.de/10008780193
Saved in:
6
Social Commerce : vom Hype zum Geschäftsmodell
2011
-
Erstausg.
Persistent link: https://www.econbiz.de/10009549515
Saved in:
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