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institution:"European Marketing Academy"
~institution:"American Marketing Association"
~institution:"Springer Gabler <Firma>"
~subject:"Consumer behaviour"
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Consumer behaviour
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1
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1
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1
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1
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Murphy, Patrick E.
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European Marketing Academy
American Marketing Association
Springer Gabler <Firma>
Springer Fachmedien Wiesbaden
5
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4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Edward Elgar Publishing
3
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2
Friedrich-Schiller-Universität Jena
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2
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2
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2
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2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
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1
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1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
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1
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1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Fördergesellschaft Marketing (FGM) e.V.
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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1
Global Islamic Marketing Conference <13., 2022, Istanbul>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Harvard Graduate School of Business Administration
1
IGI Global
1
Internationale Handelstagung <1987, Rüschlikon>
1
Marketing Science Institute
1
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ECONIS (ZBW)
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
4
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
5
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
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AMA Winter Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
6
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
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2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
7
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
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2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
8
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
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Winter Marketing Academic Conference <2018, New …
;
…
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2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
9
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
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Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
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2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
10
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
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Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
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2016
Persistent link: https://www.econbiz.de/10011528126
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