A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
| Year of publication: |
[2023]
|
|---|---|
| Institutions: | AMA Summer Academic Conference <2023, San Francisco, Calif.> ; American Marketing Association (issuing body) |
| Published in: | |
| Publisher: |
Chicago, IL, USA : American Marketing Association |
| Subject: | Marketing | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Seite 618-1242 Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 978-1-7138-7803-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014444522