Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning

How do domestic and international high-end hotel brands receive and manage customer feedback?

Schuckert, Markus, (2019)

Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

Song, Sanga, (2022)

Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance

Pauwels, Koen, (2016)