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institution:"GATE Germany, Konsortium Internationales Hochschulmarketing"
~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"International Chamber of Commerce"
~person:"Schneider, Willy"
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Brand management
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Fast-food industry
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Franchising
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International marketing
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Internationales Marketing
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Lifestyle
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Schneider, Willy
Hase-Bergen, Stefan
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GATE Germany, Konsortium Internationales Hochschulmarketing
Books on Demand GmbH <Norderstedt>
International Chamber of Commerce
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Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy
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2018
Persistent link: https://www.econbiz.de/10011806939
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