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institution:"Hanns-Martin-Schleyer-Stiftung"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Gaiser, Christian W."
~subject:"Verbraucherverhalten"
~type:"book"
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Verbraucherverhalten
Electronic Commerce
2
Mobile Business
2
Mobile Telekommunikation
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Mobile business
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Standortbezogener Dienst
2
Deutschland
1
Einkaufsverhalten
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Electronic Shopping
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Geographic information system
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Geoinformationssystem
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Germany
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Handel
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Kaufverhalten
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Mobile Anwendung
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Mobile Marketing
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Mobile application
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Mobile marketing
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Mobiles Internet
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Multichannel strategy
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Multikanalvertrieb
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Shopping behaviour
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Social Web
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Social web
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social commerce
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German
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Gaiser, Christian W.
Bischof, Severin Friedrich
2
Heinemann, Gerrit
2
Rudolph, Thomas
2
Bucur-Teodorescu, Ioana
1
Groß, Michael
1
Hübner, Renate
1
Kreutzer, Ralf T.
1
Land, Karl-Heinz
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Hanns-Martin-Schleyer-Stiftung
Springer Fachmedien Wiesbaden
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ECONIS (ZBW)
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SoLoMo - Always-on im Handel : die soziale, lokale und mobile Zukunft des Omnichannel-Shopping
Heinemann, Gerrit
;
Gaiser, Christian W.
-
2016
-
3., überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011484673
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SoLoMo - Always-on im Handel : die soziale, lokale und mobile Zukunft des Shopping
Heinemann, Gerrit
;
Gaiser, Christian W.
-
2015
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014010033
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