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institution:"Harvard Graduate School of Business Administration"
~institution:"Athens Institute for Education and Research"
~subject:"Konsumentenverhalten"
~subject:"Kundenorientierung"
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Konsumentenverhalten
Kundenorientierung
Marketing management
9
Marketingmanagement
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Brand
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Consumer behaviour
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Customer satisfaction
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Kundenzufriedenheit
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Market research
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Marktforschung
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Relationship marketing
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Welt
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Betriebswirtschaftslehre
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Business economics
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Economics
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Handelsmarke
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International marketing
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Internationales Marketing
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Lieferkette
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Management
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Markenname
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Marketing theory
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Barwise, Patrick
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Johnson, Brian
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Meehan, Sean A.
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Nunes, Paul
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Papadopoulos, Nicolas G.
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Veloutsou, Cleopatra
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Harvard Graduate School of Business Administration
Athens Institute for Education and Research
American Marketing Association
26
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
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European Society for Opinion and Marketing Research
3
Springer Fachmedien Wiesbaden
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
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American Management Association
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Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
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Bundesverband des Deutschen Textil-Einzelhandels
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Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
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Cultural Perspectives in Marketing Conference <2010, Lille>
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De Gruyter Oldenbourg
1
DePaul University / College of Commerce
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Handelshochschule Leipzig
1
Heinrich-Böll-Stiftung
1
INSEAD
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
MITP Verlags-GmbH & Co. KG
1
Marketing Research Congress <44, 1991, Luxembourg>
1
NABU - Naturschutzbund Deutschland
1
National Bureau of Economic Research
1
NetLibrary, Inc
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ECONIS (ZBW)
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Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003424158
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2
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
3
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
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