Simply better : winning and keeping customers by delivering what matters most
Patrick Barwise; Sean Meehan
| Year of publication: |
c 2004
|
|---|---|
| Authors: | Barwise, Patrick ; Meehan, Sean A. |
| Institutions: | Harvard Graduate School of Business Administration (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Kundenzufriedenheit | Customer satisfaction | Marktforschung | Market research | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Verbraucherzufriedenheit | Kundenorientierung |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 216 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 197-208) and index |
| ISBN: | 0-87584-398-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001830108