Akremi, Assâad El; Perrigot, Rozenn; Piot-Lepetit, Isabelle - Département Sciences Sociales, Agriculture et … - 2015
This paper draws on the dynamic capabilities approach to explain the performance of franchised chains. This approach is a useful lens to understand why some chains are more likely to drive superior performance than others. Hence, using this theoretical lens, we explore why and how several...