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isPartOf:"11 Fallstudien von Handelsunternehmen"
~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Markenimage"
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Markenimage
Textile distribution
8
Textilhandel
8
Fashion
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Consumer behaviour
4
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4
Beziehungsmarketing
2
Brand image
2
Crisis management
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Germany
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Insolvency
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fast fashion
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Campaniolo, Daniela
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Carey, Robin
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Navrozidou, Anna
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Ryding, Daniella
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Vignali, Gianpaolo
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Zhao, Jing
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11 Fallstudien von Handelsunternehmen
International journal of business and globalisation : IJBG
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
Innovatives Markenmanagement
2
International journal of consumer studies
2
Psychology & marketing
2
Springer eBook Collection
2
Asia Pacific journal of marketing and logistics
1
Competitiveness review : CR
1
Country of origin effect : looking back and moving forward
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
International journal of business excellence
1
Journal of business research : JBR
1
Journal of economic development
1
Journal of global fashion marketing : JGfM
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Marketing : ZFP ; journal of research and management
1
Qualitative market research : an international journal
1
Reihe: Marketing : MAR
1
Research
1
Schriften zu Marketing und Handel
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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The impct of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty
Ryding, Daniella
;
Navrozidou, Anna
;
Carey, Robin
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
2
,
pp. 173-196
Persistent link: https://www.econbiz.de/10011334273
Saved in:
2
Analysing online shopping attributes to influence consumer purchasing for fashion products
Vignali, Gianpaolo
;
Zhao, Jing
;
Campaniolo, Daniela
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
3
,
pp. 387-418
Persistent link: https://www.econbiz.de/10011289430
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