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isPartOf:"A master class in brand planning : the timeless works of Stephen King"
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26
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A master class in brand planning : the timeless works of Stephen King
Journal of advertising
Journal of advertising research
22
Journal of historical research in marketing
17
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
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Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
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The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
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Journal of business research : JBR
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The service industries journal
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Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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The history of advertising
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Working paper series
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Applied economics
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Brand Planning : starke Strategien für Marken und Kampagnen
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CESifo working papers
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CORE discussion paper : DP
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Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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JMM : the international journal on media management
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ECONIS (ZBW)
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1
Asking questions of ai advertising : a maieutic approach
Coffin, Jack
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 608-623
Persistent link: https://www.econbiz.de/10013417525
Saved in:
2
The advertising industry's advice on accessibility and disability representation : a critical discourse analysis
Timke, Edward
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 706-720
Persistent link: https://www.econbiz.de/10014422132
Saved in:
3
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
4
Analyzing the impact of the leading articles in the Journal of Advertising from its first 50 years : an integrative framework
Stafford, Marla Royne
;
Taylor, Charles Raymond
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 624-642
Persistent link: https://www.econbiz.de/10013417526
Saved in:
5
Reflections on 50 years of JA as an academic enterprise
Krugman, Dean M.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 643-649
Persistent link: https://www.econbiz.de/10013417533
Saved in:
6
Reflections on my editorship of the Journal of Advertising : postlude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 650-651
Persistent link: https://www.econbiz.de/10013417535
Saved in:
7
Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini
;
Kerr, Gayle
;
Patwardhan, Hemant
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
Saved in:
8
When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott
;
Sameti, Ardalan
;
Noort, Guda van
;
Smit, …
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
Saved in:
9
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
10
Client-agency briefing : using paradox theory to overcome challenges associated with client resource deployment
Vafeas, Mario
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 299-308
Persistent link: https://www.econbiz.de/10012607904
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