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isPartOf:"ANU working papers in economics and econometrics"
~isPartOf:"Australasian marketing journal"
~subject:"Film industry"
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Filmwirtschaft
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2000-2005
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Bollywood movies
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Consumer behaviour
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ANU working papers in economics and econometrics
Australasian marketing journal
Journal of cultural economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Applied economics letters
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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International journal of advertising : the quarterly review of marketing communications
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Journal of global fashion marketing : JGfM
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Consumer tribes in tourism : contemporary perspectives on special-interest tourism
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Word-of-Mouth in movies with platform release : theory and evidence
Chen, Yijuan
;
Ma, Xiaojing
;
Pan, Qiang
-
2013
Persistent link: https://www.econbiz.de/10009736813
Saved in:
2
Impact of user-generated and professional critics reviews on Bollywood movie success
Niraj, Rakesh
;
Singh, Jagdip
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 179-187
Persistent link: https://www.econbiz.de/10011383297
Saved in:
3
Pass it on : a framework for classifying the content of word of mouth
Nguyen, Cathy
;
Romaniuk, Jenni
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10010400508
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