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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
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Search: subject_exact:"Testimonial advertising"
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Brand management
Celebrity endorsement
25
Celebrity-Werbung
25
Advertising effects
18
Werbewirkung
18
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
celebrity
8
Brand image
7
Markenimage
7
Advertising
4
Personality psychology
4
Persönlichkeitspsychologie
4
Werbung
4
celebrity endorsement
4
Bibliometrics
2
Bibliometrie
2
Brand
2
Credibility
2
Economic convergence
2
Glaubwürdigkeit
2
Markenartikel
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Social Web
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Social web
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Wirtschaftliche Konvergenz
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advertising
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endorsement
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identity
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meaning transfer
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social media
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Advertising planning
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Artists
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Beziehungsmarketing
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Bergkvist, Lars
1
Davies, Fiona
1
Gergaud, Olivier
1
Hackley, Christopher E.
1
Hjalmarson, Hanna
1
Knoll, Johannes
1
Livat, Florine
1
Lunardo, Renaud
1
Matthes, Jörg
1
Mills, Scott
1
Mägi, Anne W.
1
Münch, Andrea
1
Ostermann, Migena
1
Patterson, Anthony
1
Preece, Chloe
1
Quinn, Lee
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Slater, Stephanie
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Tiwsakul, Amy Rungpaka
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International journal of advertising : the quarterly review of marketing communications
Journal of marketing management : MM
Journal of business research : JBR
14
The journal of brand management : an international journal
8
The journal of product & brand management
7
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
Celebrity, convergence and transformation
4
International journal of advertising : the review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Global business review
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sports marketing & sponsorship
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Gabler Edition Wissenschaft
2
International journal of hospitality management
2
International journal of sport management and marketing : IJSMM
2
Inventi impact: retailing & consumer services
2
Journal of current issues and research in advertising
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
SpringerLink / Bücher
2
Vision : the journal of business perspective
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
American economic journal : a journal of the American Economic Association
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Brand management in emerging markets : theories and practice
1
Business and Economic Research : BER
1
Corporate reputation review
1
Cutting edge international research
1
Dissertationen / Universität St. Gallen
1
European business review
1
European journal of international management : EJIM
1
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ECONIS (ZBW)
8
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date (oldest first)
1
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
3
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
4
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
5
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
6
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
7
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
8
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
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