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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of media business studies"
~isPartOf:"Spiegel-Verlagsreihe Fach & Wissen"
~subject:"Brand management"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of global marketing
Journal of media business studies
Spiegel-Verlagsreihe Fach & Wissen
Brand management in emerging markets : theories and practice
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Die Stern-Bibliothek
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Employer Branding : Arbeitgeber positionieren und präsentieren
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International journal of business environment : IJBE
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International journal of internet marketing and advertising : IJIMA
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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2
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
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