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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of media business studies"
~isPartOf:"Spiegel-Verlagsreihe Fach & Wissen"
~subject:"Celebrity-Werbung"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of global marketing
Journal of media business studies
Spiegel-Verlagsreihe Fach & Wissen
Brand management in emerging markets : theories and practice
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International journal of advertising : the quarterly review of marketing communications
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
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