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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Search: subject_exact:"Testimonial advertising"
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Konsumentenverhalten
Werbewirkung
Celebrity endorsement
13
Celebrity-Werbung
13
celebrity
8
Advertising effects
7
Consumer behaviour
6
Brand management
5
Markenführung
5
Brand image
3
Markenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
Economic convergence
2
Social Web
2
Social web
2
Wirtschaftliche Konvergenz
2
endorsement
2
identity
2
social media
2
Advertising
1
Artists
1
Brand
1
Business start-up
1
Celebrity
1
Charitable organization
1
Charity
1
Comic Relief
1
Communication
1
Credibility
1
Entrepreneurship
1
Entrepreneurship approach
1
Estimation
1
Fundraising
1
Gemeinnützige Organisation
1
Glaubwürdigkeit
1
Grounded Theory
1
Grounded theory
1
Großbritannien
1
Guy Debord
1
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Article
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8
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8
Aufsatz im Buch
1
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1
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English
9
Author
All
Banister, Emma N.
2
Cocker, Hayley L.
2
Davies, Fiona
1
Deeksha Singh
1
Finsterwalder, Jörg
1
Gaur, Sanjaya Singh
1
Gergaud, Olivier
1
Hackley, Christopher E.
1
Livat, Florine
1
Lunardo, Renaud
1
Mills, Scott
1
Pathak, Shalini
1
Patterson, Anthony
1
Piacentini, Maria
1
Preece, Chloe
1
Quinn, Lee
1
Slater, Stephanie
1
Tiwsakul, Amy Rungpaka
1
Tombs, Alastair
1
Yee, Thomas
1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of marketing management : MM
Psychology & marketing
26
Journal of business research : JBR
18
Journal of promotion management : JPM
13
International journal of advertising : the review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
The journal of product & brand management
10
Journal of advertising research
8
Journal of global marketing
7
The journal of brand management : an international journal
7
Marketing letters : a journal of research in marketing
6
European journal of marketing : EJM
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising : official publication of the American Academy of Advertising
5
Young consumers : insight and ideas for responsible marketers
5
Celebrity, convergence and transformation
4
International journal of sport management and marketing : IJSMM
4
International review on public and non-profit marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Vision : the journal of business perspective
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of Indian culture and business management
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
Journal of current issues and research in advertising
3
Journal of customer behaviour
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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ECONIS (ZBW)
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1
Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg
;
Yee, Thomas
;
Tombs, Alastair
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
Saved in:
2
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
3
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
4
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
5
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
6
Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.
;
Banister, Emma N.
;
Piacentini, Maria
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
Saved in:
7
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
8
A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.
;
Cocker, Hayley L.
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
Saved in:
9
Validation of the celebrity endorsers' credibility scale in Indian context
Gaur, Sanjaya Singh
;
Pathak, Shalini
;
Deeksha Singh
- In:
Advertising and communication : proceedings 4th …
,
(pp. 294-300)
.
2005
Persistent link: https://www.econbiz.de/10003353835
Saved in:
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