//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenführung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonial advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Celebrity endorsement
12
Celebrity-Werbung
12
celebrity
8
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
Brand management
5
Brand image
3
Markenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
Economic convergence
2
Social Web
2
Social web
2
Wirtschaftliche Konvergenz
2
endorsement
2
identity
2
social media
2
Advertising
1
Artists
1
Brand
1
Business start-up
1
Celebrity
1
Charitable organization
1
Charity
1
Comic Relief
1
Communication
1
Entrepreneurship
1
Entrepreneurship approach
1
Fundraising
1
Gemeinnützige Organisation
1
Grounded Theory
1
Grounded theory
1
Großbritannien
1
Guy Debord
1
Institutional economics
1
Institutionenökonomik
1
Internet marketing
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Davies, Fiona
1
Gergaud, Olivier
1
Hackley, Christopher E.
1
Livat, Florine
1
Lunardo, Renaud
1
Mills, Scott
1
Patterson, Anthony
1
Preece, Chloe
1
Quinn, Lee
1
Slater, Stephanie
1
Tiwsakul, Amy Rungpaka
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of marketing management : MM
Journal of business research : JBR
14
The journal of brand management : an international journal
8
The journal of product & brand management
7
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
International journal of advertising : the review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sports marketing & sponsorship
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
International journal of hospitality management
2
International journal of sport management and marketing : IJSMM
2
Inventi impact: retailing & consumer services
2
Journal of current issues and research in advertising
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Vision : the journal of business perspective
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
American economic journal : a journal of the American Economic Association
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Business and Economic Research : BER
1
Corporate reputation review
1
European business review
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
IIMB management review
1
Innovation: organization & management : IOM
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
2
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
3
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
4
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
5
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->