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isPartOf:"Advertising and violence : concepts and perspectives"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Target group"
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Advertising and violence : concepts and perspectives
Discussion paper / Centre for Economic Policy Research
Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
3
JMM : the international journal on media management
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
The advertising and consumer culture reader
2
Young consumers : insight and ideas for responsible marketers
2
Breaking new ground in theory and practice
1
Decision sciences : DS
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Food policy : economics planning and politics of food and agriculture
1
INFORMS journal on applied analytics
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Marketing intelligence & planning
1
Psychology & marketing
1
Society and business review
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The silver market phenomenon : marketing and innovation in the aging society
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
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1
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
2
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
3
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
4
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
5
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
6
Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Wicks, Jan DeBlanc
;
Warren, Ron
;
Fosu, Ignatius
;
Wicks, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 93-105
Persistent link: https://www.econbiz.de/10003931183
Saved in:
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