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isPartOf:"American journal of agricultural economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Brand"
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Search: subject_exact:"Konsumentenforschung"
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Brand
Consumer behaviour
515
Konsumentenverhalten
515
Brand image
89
Markenimage
89
Brand management
85
Markenführung
85
Beziehungsmarketing
70
Relationship marketing
70
USA
58
United States
58
China
47
Customer satisfaction
47
Kundenzufriedenheit
47
Markenartikel
47
Online retailing
46
Online-Handel
46
Dienstleistungsqualität
32
Service quality
32
Food
30
Lebensmittel
30
Advertising effects
28
Designation of origin
28
Herkunftsbezeichnung
28
Werbewirkung
28
E-commerce
26
Internet marketing
26
Online-Marketing
26
Social Web
26
Social web
26
Electronic Commerce
25
Einzelhandel
24
Retail trade
24
Theorie
23
Theory
23
Confidence
22
Vertrauen
22
Experiment
21
Marketing management
21
Marketingmanagement
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47
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English
47
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Chen, Jiawen
2
Dong, Xuebing
2
Liao, Junyun
2
Safeer, Asif Ali
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anisimova, Tatiana
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Bae, Byung Ryul
1
Baoku, Li
1
Basfirinci, Cigdem
1
Baumann, Chris
1
Behrendt, Karl
1
Bouamra-Mechemache, Zohra
1
Buchanan-Oliver, Margo
1
Cai, Bofeng
1
Chan, Nga Cheng
1
Chen, Shuo
1
Chen, Yao
1
Chen, Yun
1
Cheng, Julian Ming Sung
1
Cheng, Kwang-Hwee
1
Cheng, Ya-Yun
1
Chidmi, Benaissa
1
Choi, Beomjoon
1
Chow, Clement S. F.
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Dwivedi, Abhishek
1
Esmaeilpour, Fariba
1
Feng, Jiao
1
Gao, Liang
1
Ge, Jiaoju
1
Gierl, Heribert
1
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American journal of agricultural economics
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
233
The journal of brand management : an international journal
190
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing intelligence & planning
35
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
International marketing review
23
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
European journal of marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
Young consumers : insight and ideas for responsible marketers
19
International journal of market research
18
International journal of retail & distribution management
18
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ECONIS (ZBW)
47
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47
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
5
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
6
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
7
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
8
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
9
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
10
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
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