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isPartOf:"American journal of agricultural economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer behaviour
408
Konsumentenverhalten
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Brand management
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Lusk, Jayson L.
10
Gijsbrechts, Els
9
Warlop, Luk
9
Richards, Timothy J.
6
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
McCluskey, Jill J.
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Neslin, Scott A.
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Pauwels, Koen
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Dekimpe, Marnik G.
4
Shogren, Jason F.
4
Zhen, Chen
4
Berning, Joshua
3
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Gómez, Miguel I.
3
Haan, Evert de
3
Heiman, Amir
3
Homburg, Christian
3
Huffman, Wallace E.
3
Kamakura, Wagner A.
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Keh, Hean Tat
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Lilien, Gary L.
3
McFadden, Dawn Thilmany
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Natter, Martin
3
Norwood, F. Bailey
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Prasad, Ashutosh
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Roe, Brian
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Sattler, Henrik
3
Villas-Boas, Sofia
3
Adamowicz, Wiktor
2
Ailawadi, Kusum L.
2
Beatty, Timothy K. M.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Colson, Gregory
2
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American journal of agricultural economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Cogent business & management
285
SpringerLink / Bücher
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
408
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1
A reference-price-informed experiment to assess consumer demand for beef with a reduced carbon footprint
Kilders, Valerie
;
Caputo, Vincenzina
- In:
American journal of agricultural economics
106
(
2024
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10014443389
Saved in:
2
Switching cost and store choice
Richards, Timothy J.
;
Liaukonytė, Jura
- In:
American journal of agricultural economics
105
(
2023
)
1
,
pp. 195-218
Persistent link: https://www.econbiz.de/10013478813
Saved in:
3
Upside risk, consumption value, and market returns to food safety
Hoffmann, Vivian
;
Kariuki, Sarah Wairimu
;
Pieters, Janneke
- In:
American journal of agricultural economics
105
(
2023
)
3
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014306291
Saved in:
4
Online shopping and the healthfulness of grocery purchases
Harris-Lagoudakis, Katherine
- In:
American journal of agricultural economics
104
(
2022
)
3
,
pp. 1050-1076
Persistent link: https://www.econbiz.de/10013193399
Saved in:
5
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
6
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
7
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
8
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
9
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
10
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
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