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isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of advertising research"
~subject:"Marketingmanagement"
~subject:"Psychology of advertising"
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Search: subject_exact:"Impact of advertising"
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Marketingmanagement
Psychology of advertising
Advertising effects
276
Werbewirkung
276
Advertising
97
Werbung
97
USA
75
United States
75
Internet marketing
54
Online-Marketing
54
Consumer behaviour
52
Konsumentenverhalten
52
Fernsehwerbung
36
Television advertising
36
Emotion
20
Brand management
19
Markenführung
19
Target group
19
Zielgruppe
19
Werbepsychologie
17
Advertising planning
16
Brand image
16
Markenimage
16
Werbeplanung
16
Social Web
15
Social web
15
Marketing management
13
Measurement
12
Messung
12
Viral marketing
10
Virales Marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Theorie
9
Theory
9
Celebrity endorsement
8
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28
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28
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28
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English
28
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Aleksandrovs, Leonids
1
Allsop, Dee T.
1
Amarantini, David
1
Antioco, Michael
1
Assael, Henry
1
Bakir, Aysen
1
Bassett, Bryce R.
1
Berthon, Pierre R.
1
Binet, Les
1
Blankson, Charles
1
Blodgett, Jeffrey G.
1
Burton, Jennifer L.
1
Cheng, Julian Ming Sung
1
Cheung, Wah-leung
1
Choi, Jieun
1
Coyle, James R.
1
Dens, Nathalie
1
Droulers, Olivier
1
Elias, Nelly
1
Field, Peter
1
Freeman, Dan
1
Fulgoni, Gian M.
1
Garcia-Garcia, Manuel
1
Goos, Peter
1
Greenlee, Timothy B.
1
Greenspan, Leah
1
Hadjicharalambous, Costas
1
Hoskins, James A.
1
Hoyer, Wayne D.
1
Janiszewski, Chris
1
Kalafatis, Stavros P.
1
Keller, Ed
1
Kohli, Chiranjeev
1
Koslow, Scott
1
Lajante, Mathieu M. P.
1
Le Boedec, Aline
1
Lee, Doo-Hee
1
Lightfoot, Elizabeth
1
Martinez-Fiestas, Myriam
1
McAlister, Leigh
1
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American journal of agricultural economics
Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
37
Psychology & marketing
26
International journal of advertising : the quarterly review of marketing communications
22
Journal of business research : JBR
22
Journal of marketing communications
22
International journal of advertising : the review of marketing communications
21
SpringerLink / Bücher
16
Journal of promotion management : JPM
14
Faculty & research / Insead : working paper series
10
European journal of marketing : EJM
8
Journal of promotion management : innovations in planning and applied research
8
Marketing : ZFP ; journal of research and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Selling modernity : advertising in twentieth-century Germany
7
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Journal of marketing theory and practice
6
Journal of retailing and consumer services
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Cutting edge international research
5
International journal of internet marketing and advertising : IJIMA
5
Journal of consumer behaviour : an international research review
5
Journal of current issues and research in advertising : JCIRA
5
Journal of marketing
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
Berichte aus der Betriebswirtschaft
4
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
4
International journal of economic issues : IJEI
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing research : JMR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of the Academy of Marketing Science
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Springer eBook Collection / Business and Economics
4
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1
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
2
Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun
;
Taylor, Charles Raymond
;
Lee, Doo-Hee
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
Saved in:
3
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
Saved in:
4
How brands using social media ignite marketing and drive growth : measurement of paid social media appears solid but are the metrics for organic social overstated?
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 232-236
Persistent link: https://www.econbiz.de/10011397034
Saved in:
5
How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.
;
McAlister, Leigh
;
Hoyer, Wayne D.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
Saved in:
6
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
7
A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam
;
Viedma del Jesus, Maria Isabel
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
Saved in:
8
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
9
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
10
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
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