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isPartOf:"American journal of agricultural economics"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of services marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
725
Konsumentenverhalten
725
Brand management
282
Markenführung
282
Brand image
223
Markenimage
223
Beziehungsmarketing
195
Brand
195
Relationship marketing
195
Markenartikel
192
Customer satisfaction
116
Kundenzufriedenheit
116
Dienstleistungsqualität
110
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110
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69
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69
Emotion
65
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53
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53
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Einzelhandel
37
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36
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36
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34
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34
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32
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Viral marketing
32
Virales Marketing
32
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Service industry
30
Advertising effects
28
Experiment
28
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28
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27
Food
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26
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25
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718
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724
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724
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Lusk, Jayson L.
10
Mattila, Anna S.
7
Sharma, Piyush
7
Johnson, Lester W.
6
Richards, Timothy J.
6
Klaus, Philipp
5
McCluskey, Jill J.
5
Phau, Ian
5
Baxter, Stacey M.
4
Daunt, Kate L.
4
Gil Saura, Irene
4
Grappi, Silvia
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Rosenbaum, Mark
4
Shogren, Jason F.
4
Wiedmann, Klaus-Peter
4
Zhen, Chen
4
Abratt, Russell
3
Berenguer Contrí, Gloria
3
Berning, Joshua
3
Carlson, Jamie
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gray, David
3
Gunasti, Kunter
3
Gómez, Miguel I.
3
Hennigs, Nadine
3
Huffman, Wallace E.
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Luk, Sherriff T. K.
3
McFadden, Dawn Thilmany
3
Mirzaei, Abas
3
Neale, Larry
3
Norwood, F. Bailey
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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American journal of agricultural economics
The journal of brand management : an international journal
The journal of services marketing
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
725
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725
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1
A reference-price-informed experiment to assess consumer demand for beef with a reduced carbon footprint
Kilders, Valerie
;
Caputo, Vincenzina
- In:
American journal of agricultural economics
106
(
2024
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10014443389
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
5
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
6
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
7
Switching cost and store choice
Richards, Timothy J.
;
Liaukonytė, Jura
- In:
American journal of agricultural economics
105
(
2023
)
1
,
pp. 195-218
Persistent link: https://www.econbiz.de/10013478813
Saved in:
8
Upside risk, consumption value, and market returns to food safety
Hoffmann, Vivian
;
Kariuki, Sarah Wairimu
;
Pieters, Janneke
- In:
American journal of agricultural economics
105
(
2023
)
3
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014306291
Saved in:
9
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
10
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
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