The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Virginie Lavoye and Jenni Sipilä, Joel Mero and Anssi Tarkiainen
| Year of publication: |
2023
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|---|---|
| Authors: | Lavoye, Virginie ; Sipilä, Jenni ; Mero, Joel ; Tarkiainen, Anssi |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 10, p. 1-21
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| Subject: | Augmented reality | Brand | E-commerce | Self-explorative engagement | Self-presence | Markenführung | Brand management | Electronic Commerce | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-04-2022-0137 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473563