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isPartOf:"American journal of agricultural economics"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
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Search: subject_exact:"Konsumentenforschung"
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Consumer behaviour
662
Konsumentenverhalten
662
Beziehungsmarketing
146
Relationship marketing
146
Dienstleistungsqualität
112
Service quality
112
Customer satisfaction
109
Kundenzufriedenheit
109
USA
98
United States
98
Brand image
71
Markenimage
71
Brand management
61
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61
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46
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45
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45
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45
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44
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36
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36
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29
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29
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24
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24
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24
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24
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Lusk, Jayson L.
10
Mattila, Anna S.
7
Sharma, Piyush
7
Richards, Timothy J.
6
Hollebeek, Linda D.
5
Klaus, Philipp
5
Lysonski, Steven
5
McCluskey, Jill J.
5
Chan, Kara
4
Daunt, Kate L.
4
Durvasula, Srinivas
4
Harris, Lloyd C.
4
Rosenbaum, Mark
4
Shogren, Jason F.
4
Shoham, Aviv
4
Zhen, Chen
4
Bang, Nguyen
3
Berning, Joshua
3
Black, William C.
3
Bock, Dora Elizabeth
3
Carlson, Jamie
3
Cui, Geng
3
Guzman, Francisco
3
Gómez, Miguel I.
3
Ha, Hong Youl
3
Hale, Dena
3
Huffman, Wallace E.
3
McFadden, Dawn Thilmany
3
Milne, George R.
3
Neale, Larry
3
Norwood, F. Bailey
3
O'Cass, Aron
3
Phau, Ian
3
Poddar, Amit
3
Poon, Patrick
3
Roe, Brian
3
Seger-Guttmann, Tali
3
Villas-Boas, Sofia
3
Wong, IpKin Anthony
3
Zolfagharian, Mohammadali
3
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American journal of agricultural economics
The journal of consumer marketing
The journal of services marketing
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
662
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1
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662
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1
A reference-price-informed experiment to assess consumer demand for beef with a reduced carbon footprint
Kilders, Valerie
;
Caputo, Vincenzina
- In:
American journal of agricultural economics
106
(
2024
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10014443389
Saved in:
2
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
3
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
4
Switching cost and store choice
Richards, Timothy J.
;
Liaukonytė, Jura
- In:
American journal of agricultural economics
105
(
2023
)
1
,
pp. 195-218
Persistent link: https://www.econbiz.de/10013478813
Saved in:
5
Upside risk, consumption value, and market returns to food safety
Hoffmann, Vivian
;
Kariuki, Sarah Wairimu
;
Pieters, Janneke
- In:
American journal of agricultural economics
105
(
2023
)
3
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014306291
Saved in:
6
Online shopping and the healthfulness of grocery purchases
Harris-Lagoudakis, Katherine
- In:
American journal of agricultural economics
104
(
2022
)
3
,
pp. 1050-1076
Persistent link: https://www.econbiz.de/10013193399
Saved in:
7
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
8
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
9
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
10
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
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