//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Applied economics"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Werbung
110
Advertising
107
Werbewirkung
56
Internet marketing
42
Online-Marketing
42
Consumer behaviour
39
Konsumentenverhalten
39
advertising
37
Game theory
18
Spieltheorie
18
Theorie
18
Theory
18
Search engine
13
Suchmaschine
13
game theory
13
Auction theory
11
Auktionstheorie
11
Experiment
10
Wettbewerb
10
Competition
9
Marketing management
8
Marketingmanagement
8
Preismanagement
8
Pricing strategy
8
online advertising
8
targeting
8
Brand
7
Markenartikel
7
search advertising
7
Brand management
6
Markenführung
6
Viral marketing
6
Virales Marketing
6
field experiments
6
Causality analysis
5
Distribution channel
5
Feldforschung
5
Field research
5
Kausalanalyse
5
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
56
Type of publication (narrower categories)
All
Article in journal
56
Aufsatz in Zeitschrift
56
Language
All
English
56
Author
All
Sayedi, Amin
5
Jerath, Kinshuk
3
Chung, Doug J.
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Lu, Shijie
2
Sahni, Navdeep S.
2
Schweidel, David A.
2
Shin, Woochoel
2
Amaldoss, Wilfred
1
Aral, Sinan
1
Baghaie, Marjan
1
Berman, Ron
1
Bhargava, Neha
1
Brynjolfsson, Erik
1
Cao, Xinyu
1
Capps, Oral
1
Cardon, James H.
1
Chakraborty, Archishman
1
Chan, Tat
1
Chapsky, Dan
1
Chen, Xinlei
1
Cheng, Zhang
1
Cherian, Mathew
1
Chintagunta, Pradeep K.
1
Choi, W. Jason
1
Depken, Craig A.
1
Desai, Preyas S.
1
Ding, Min
1
Du, Shaoyin
1
Dukes, Anthony
1
Esteves, Rosa-Branca
1
Fischer, Marc
1
Foutz, Natasha Zhang
1
Geylani, Tansev
1
Gopinath, Shyam
1
Gordon, Brett R.
1
Groothuis, Peter Andrew
1
Hall, Charles R.
1
Harbaugh, Rick
1
more ...
less ...
Published in...
All
Applied economics
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
108
Journal of marketing communications
108
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
89
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing research : JMR
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of advertising
16
SpringerLink / Bücher
16
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of the Academy of Marketing Science
12
more ...
less ...
Source
All
ECONIS (ZBW)
56
Showing
1
-
10
of
56
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
4
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
5
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
6
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
7
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
8
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
9
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
Saved in:
10
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->