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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Handbook of research in international marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"Internationales Marketing"
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International marketing
85
Internationales Marketing
85
Consumer behaviour
22
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Brand management
17
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17
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12
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Johansson, Johny K.
3
Kahiya, Eldrede Tinashe
3
Batra, Rajeev
2
Craig, C. S.
2
Dean, David L.
2
Dekimpe, Marnik G.
2
Douglas, Susan P.
2
Gorostidi-Martinez, Haritz
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Griffith, David A.
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Magnusson, Peter
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Samiee, Saeed
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Sarathy, Ravi
2
Westjohn, Stanford A.
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Xu, Weimin
2
Zhang, Shi
2
Zhao, Xiaokang
2
Abrar, Muhammad
1
Al-Hyari, Khalil
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Al-Weshah, Ghazi
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Alnsour, Muhammed
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Apil, Ali Riza
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Balmer, John M. T.
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Chattopadhyay, Amitava
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1
Chiu, Chi-yue
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Chow, Clement S. F.
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Asia Pacific journal of marketing and logistics
Handbook of research in international marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing intelligence & planning
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
39
Journal of international consumer marketing
33
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
European journal of marketing : EJM
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
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ECONIS (ZBW)
85
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1
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
2
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
3
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
Saved in:
4
A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.
;
Uppal, Abhinav
;
Sharma, Amalesh
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
5
Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.
;
Gangwar, Manish
;
Kaplan, Andreas M.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 522-540
Persistent link: https://www.econbiz.de/10013271770
Saved in:
6
Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
7
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
8
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
9
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
10
A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
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