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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
31
Verkaufsförderung
31
Consumer behaviour
20
Konsumentenverhalten
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Einzelhandel
9
Retail trade
9
Beziehungsmarketing
6
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Asia Pacific journal of marketing and logistics
International journal of retail & distribution management
Working paper / National Bureau of Economic Research, Inc.
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
49
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The journal of consumer marketing
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
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ECONIS (ZBW)
31
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1
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products
Izadi, Behzad
;
Ghaedi, Ali
;
Ghasemian, Mohammadreza
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1203-1221
Persistent link: https://www.econbiz.de/10013391017
Saved in:
3
Effects of quantity promotional frames on inaction inertia
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1416-1435
Persistent link: https://www.econbiz.de/10013391095
Saved in:
4
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
5
Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell
;
Good, Megan C.
;
Hyman, Michael R.
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
Saved in:
6
A descriptive analysis of consumer’s price promotion literacy skills
Tan, Pei Jie
;
Bogomolova, Svetlana
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1223-1244
Persistent link: https://www.econbiz.de/10011643932
Saved in:
7
Teens as impulsive buyers : what is the role of price?
Muratore, Isabelle
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1166-1180
Persistent link: https://www.econbiz.de/10011640072
Saved in:
8
Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo
;
Nicolau-Gonzalbez, Juan-Luis
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
Saved in:
9
Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina
;
Ieva, Marco
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 488-502
Persistent link: https://www.econbiz.de/10011387793
Saved in:
10
Co-design visual merchandising in 3D virtual stores : a facet theory approach
Wu, Juanjuan
;
Kim, Angella
;
Koo, Jayoung
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 538-560
Persistent link: https://www.econbiz.de/10011388058
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