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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International marketing review"
~subject:"Brand management"
~type_genre:"Article in journal"
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Search: subject_exact:"Internationales Marketing"
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Brand management
International marketing
152
Internationales Marketing
152
Consumer behaviour
59
Konsumentenverhalten
59
Brand image
29
Markenführung
29
Markenimage
29
Marketing management
24
Marketingmanagement
24
Multinationales Unternehmen
24
Transnational corporation
24
Firm performance
21
Unternehmenserfolg
21
Cultural identity
20
Kulturelle Identität
20
Designation of origin
19
Globalisierung
19
Globalization
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Herkunftsbezeichnung
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International market entry
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Internationaler Markteintritt
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Welt
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World
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KMU
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SME
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Emerging economies
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Marketing
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United States
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Han, C. M.
2
Japutra, Arnold
2
Septianto, Felix
2
Abrar, Muhammad
1
Andrews, Taylah
1
Ang, Tyson
1
Balabanis, George
1
Banelis, Melissa
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Bardhi, Fleura
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Bartsch, Fabian
1
Behl, Abhishek
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Belk, Russell W.
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Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
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Breitsohl, Jan
1
Cerviño, Julio
1
Chen, Yun
1
Chu, Kyounghee
1
Chuang, Cheng-Min
1
Cleveland, Mark
1
De Meulenaer, Sarah
1
Del Giudice, Manlio
1
Dens, Nathalie
1
Diamantopoulos, Adamantios
1
Dineva, Denitsa
1
Ding, Qing Shan
1
Garrett, Tony C.
1
Greenacre, Luke
1
Gregory, Gary
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Guzman, Francisco
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Hair, Joseph F.
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Hatton-Jones, Siobhan
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He, Jiaxun
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Herz, Marc
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Hildebrand, Christian
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Hong, Ruiyang
1
Hosseinpour, Masoumeh
1
Hu, Zuohao
1
Khan, Mubbsher Munawar
1
Khan, Zaheer
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Asia Pacific journal of marketing and logistics
International marketing review
Journal of international marketing
27
Journal of business research : JBR
24
The journal of brand management : an international journal
23
Journal of international consumer marketing
11
The journal of product & brand management
10
Journal of global marketing
9
International journal of business and globalisation : IJBG
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Business history
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
European research studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
International business review : the official journal of the European International Business Academy
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Business horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
International journal of management and economics
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
Jahrbuch Markentechnik
2
Journal of Islamic marketing
2
Journal of international trade & commerce
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
29
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1
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
2
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
3
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
4
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
5
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
6
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
7
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
8
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
9
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
10
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
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