Consumer animosity : the mitigating effect of perceived brand globalness
Timo Mandler, Fabian Bartsch, Tinka Krüger, Kyung Ae Kim and C. Min Han
| Year of publication: |
2023
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|---|---|
| Authors: | Mandler, Timo ; Bartsch, Fabian ; Krüger, Tinka ; Kim, Kyung Ae ; Han, C. M. |
| Subject: | Consumer animosity | Country of origin | Perceived brand globalness | Spillover effect | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Spillover-Effekt | Markenführung | Brand management | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing | Globalisierung | Globalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-08-2022-0186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014266966