Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Timo Mandler, Fabian Bartsch, Katharina Petra Zeugner-Roth
| Year of publication: |
2023
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|---|---|
| Authors: | Mandler, Timo ; Bartsch, Fabian ; Zeugner-Roth, Katharina Petra |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-15
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| Subject: | Brand affect | Brand evaluation | Brand origin misclassification | Country of origin | Perceptual inaccuracy | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113941 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304110