Consumers' cognitive and affective responses to brand origin misclassifications : does confidence in brand origin identification matter?
Timo Mandler, Sungbin Won, Kyungae Kim
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Mandler, Timo ; Won, Sungbin ; Kim, Kyungae |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 80.2017, p. 197-209
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| Subject: | Brand origin misclassification | Country-of-origin | Confidence in brand origin identification | Confirmation bias | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Markenführung | Brand management | Markenartikel | Brand | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.05.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771497